SCHEMA: “1. a diagrammatic representation; an outline or model; 2. (Psychology) a pattern imposed on complex reality or experience to assist in explaining it, mediate perception, or guide response.” — The American Heritage Dictionary of the English Language, Fourth Edition

Glitterary Week is proving to be a challenge. It seems the Lexicide fanbase is quite persnickety, railing, for example, against the interchanging of Use/Usage/Utilize. I should have expected this, as is no doubt an exercise in futility, preaching only to the caring, literate choir.

A schema is a cognitive framework that assists us in processing information. Think of a schema as your browser cache — it allows you to interpret data faster. A scheme is a plan or system of plans. Chances are, unless you’re a psychologist or philosopher, you will never have occasion to use schema (or its plurals schemas and schemata) correctly. That doesn’t stop hoity-toity lexicidal maniacs from offering marketing schemas or business development schemas. I’ve even had clients refer to color schemas. Come on! Do you want me to start talking about process control documentas or business modelos? No, don’t answer that.

Otto E. Mezzo

Reference: Wikipedia entry on schema according to Kant

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